Lions OC John Morton said "unbelievable" four times when asked to describe WR Jameson Williams' offseason. "In the meetings, attention to detail. I’m so excited to see him this year," Morton added. "It’s gonna be a breakout year for him. So I can’t wait."
Williams is coming off a WR26 finish in PPR points per game last year, tallying 1,001 yards and seven scores in 15 games.
And his role improved over the second half of the season. Williams averaged 5.0 targets per game on a 16.9% share over his first six games. That jumped to 6.8 targets per game on an 18.4% share over his final nine.
Williams also ran a more diverse route tree over the second half, with his average target depth dropping from 13.8 to 10.6. That helped his catch rate improve from 56.7% to 67.2%.
The 24-year-old former first-rounder could certainly level-up again in 2025.
But he'll still face stiff target competition in Amon-Ra St. Brown, Sam LaPorta, and Jahmyr Gibbs.
It's tough to expect a huge target total from Williams — especially in a run-leaning offense. But if he can get to 18-20% of the team's targets, Williams could beat last year's WR26 fantasy finish.
He checks in as a negative value in our Best Ball ADP Market Index. But Williams is fine to mix in at his fourth-round price tag.
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