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        FANTASY FOOTBALL NEWS

        Jameson Williams Gets There But in Tenuous Fashion

        By Matt Schauf | Updated on Sun, Sep 14 2025 10:30 PM UTC
        Jameson Williams Headshot

        Lions WR Jameson Williams delivered 108 yards and a TD in Sunday's blowout win over the Bears. That production came on just 2 receptions among four targets, though. Williams scored from 44 yards out in the middle of the third quarter. His other reception racked up 64 yards.

        2025 Fantasy Football Impact

        We're all familiar with the boom/bust potential of Willams' game, including the speed that can deliver gains like he registered against the Bears.

        But Williams drew a target on just 14.3% of Jared Goff's pass attempts Sunday. That followed a mere 12.8% target share in the opener. And the Week 2 contest only found one Lions player -- Amon-Ra St. Brown -- exceeding Williams' four targets.

        Is that a positive (fewer teammates to climb past for a better share next time)? Or a negative (even without targets being spread around, Williams couldn't load up)?

        Really, it's probably neutral.

        We know this is a crowded offense that will cause Williams' target counts to vary. We know that St. Brown's capable of dominating target shares like he had Sunday in any given game. And the Bears matchup favored St. Brown by finding Chicago slot CB Kyler Gordon inactive.

        Williams needs to improve on his 13.4% target share through two weeks to be trustable in our lineups. A Week 3 visit to Baltimore should be tougher and potentially drive more Detroit passing volume. But it could also be a tough environment for Williams' targets, which generally require more time for him to work downfield.

        Ultimately, Williams retains plenty of upside. And we're just two games into not only the season, but also the first year of new OC John Morton.

        Williams' usage will be worth tracking as we proceed.

        Matt Schauf Author Image
        Matt Schauf, Editor
        Matt has earned two Fantasy Pros accuracy awards for IDP rankings and won thousands of dollars as a player across best ball, dynasty, and high-stakes fantasy formats. He has been creating fantasy football content for more than 20 years, with work featured by Sporting News, Rotoworld, Athlon, Sirius XM, and others. He's been with Draft Sharks since 2011.
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