Cooper Kupp Fantasy Overview

2024 Summary

Production & Fantasy Finishes

Kupp appeared set for a huge season after racking up 14 catches, 110 yards, and 1 score in the opener. He garnered a massive 21 targets – 44% – boosted by an in-game injury to Puka Nacua.

Kupp finished as the PPR WR2 that week, but his success proved short-lived. Across 11 other games, he posted only two other top-12 fantasy finishes. He slotted WR39 or worse five times.

Kupp ranked a solid WR21 in PPR points per game. His ranking in total WR fantasy points? 38th.

Kupp's 67 catches, 710 yards, and 6 TDs fell in line with his 12-game 2023.

Usage & Role

Kupp’s primary slot role remained in place. Per PFF, he saw a 65.3% slot rate, up slightly from 2023.

Kupp’s average depth of target (aDOT) of 8.7 yards also aligned with his recent average.

The veteran averaged a solid 8.3 targets per game. Still, he finished a distant second behind Puka Nacua in target share (24% to 30%). Nacua appeared in one fewer game.

Efficiency Metrics

Kupp's efficiency didn't approach the elite levels we saw in 2021-2022.

Last year, among 84 qualifying WRs, he finished 46th in PFF receiving grade. He slotted 28th in yards per route run.

Kupp's metrics from ESPN weren't comforting, either. He ranked 102nd out of 116 qualifiers in their Open Score. He slotted 87th in Catch Score and 70th in YAC Score.

Offensive Context

The Rams weren’t a pass-heavy team, ranking 24th in pass rate (57%) and pass rate over expected (-3.5%).

Matthew Stafford played through back soreness but didn’t miss a game due to injury. Stafford and Kupp rested for Week 18.

Overall, the Rams ranked 15th in total yardage; 20th in scoring.

Historical Production & Trends

Kupp’s production dipped late in the season.

Over his past five outings – including the postseason – he recorded:

• 17 targets (11.4% share)
• 2 catches per game
• 28.6 yards per game
• 0 TDs
• 1.04 YPRR

Injury History

Kupp picked up a high-ankle sprain in Week 2. He missed five games and didn't look 100% upon returning.

This followed a 2023 season that turned up hamstring and ankle injuries. And in 2022, Kupp needed surgery to repair another high-ankle sprain.

He last played a full season in 2021.

2025 Expectations

Projected Role & Competition

Rumors emerged ahead of the 2024 trade deadline, but Kupp remained in Los Angeles.

The Rams tried to facilitate a trade again in March, but the team ultimately released him. Shortly after, Kupp signed a three-year deal ($17.5 million guaranteed) with Seattle.

He slides into the No. 2 target role behind 2024 breakout Jaxon Smith-Njigba. D.K. Metcalf leaves behind 108 targets after the trade to Pittsburgh. Tyler Lockett – now a Titan – removes 74 targets.

What's notable is that Smith-Njigba played 83.6% of his snaps in the slot last year, per PFF. We expect to see him and Kupp play interchangeable roles, with The Athletic’s Michael-Shawn Dugar expecting more perimeter usage for JSN.

Seattle’s depth options shouldn’t affect Kupp’s role. No. 3 WR Marquez Valdes-Scantling is a low-volume deep threat. And Round 5 rookie Tory Horton – while interesting for dynasty – is a long-shot for Year 1 value.

Coaching & Offensive Scheme

New OC Klint Kubiak brings two years of experience as a play-caller.

His 2021 Vikings ranked:

• 12th in yards
• 14th in points
• 16th in rush attempts
• 11th in pass attempts

His 2024 Saints finished:

• 21st in yards
• 24th in points
• 21st in rush attempts
• 16th in pass attempts

Notably, his units ranked 8th (2021) and 4th (2024) in pace.

In 2021 – with Kirk Cousins at QB – the Vikings ranked 21st in pass rate and pass rate over expected.

Last year, in a much less stable situation, New Orleans finished 19th in pass rate; 25th in pass rate over expected.

Expect a balanced offensive approach in Seattle.