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Rookie hogging targets

By Jared Smola | Updated on Thu, Jul 13 2023 6:27 PM UTC
Drake London Headshot

Falcons rookie WR Drake London has garnered 35% of Falcons targets over the past 3 games, including rookie QB Desmond Ridder's 2 starts. That ranks him 3rd among all WRs over that span, trailing only Tyreek Hill and Michael Pittman Jr. London faces an Arizona defense this week that looks like a negative matchup for WRs by adjusted fantasy points allowed. But Arizona ranks just 19th in Football Outsiders' pass-defense DVOA, has 2 starting corners on the injury report and just lost S Budda Baker to a shoulder fracture. The Cardinals look like a neutral matchup for London at worst. You'll find some caution to our optimism for London in our Week 17 WR rankings, but the rookie lands inside the top 30.

Jared Smola Author Image
Jared Smola, Lead Analyst
Jared has been with Draft Sharks since 2007. He’s now Lead Analyst, heading up the preseason and weekly projections that fuel your Draft War Room and My Team tools. He currently ranks 1st among 133 analysts in draft rankings accuracy.
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